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Application Where gets relevant with its own local ad network

Mobile advertisements can seem odd and out of context on most ad supported applications. That is why being able to target advertisements to customers when and where they need them is so important. uLocate, the comapany that created Where a location-based search and recommendation app, announced that they are starting their own “hyper-local” advertising network called Where [...]

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Megan Fox heats up bath tub for Motorola Devour Super Bowl ad

Megan Fox can’t act, but she’s hot. Really hot. Motorola knows this, which is probably why they hired her to appear in a Super Bowl advertisement promoting the new Motorola Devour. The beautiful Ms. Fox sexed up the Devour, which is slated to appear on the Verizon network next month, by sitting in a bubble [...]

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Weather Channel puts barcode on-screen so viewers can download Android app

The Weather Channel is running a promotion to encourage viewers to download its Android app while watching TV. During select broadcasts, TWC will display a barcode on-screen that viewers can scan with their phone and find a link to TWC’s Android Market entry. The barcode will play at 20 minutes after during: Day Planner (Monday – Friday, [...]

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Verizon trashes AT&T’s network in lawsuit response

Ouch! That’s all I could say when I started reading Verizon’s response to the AT&T lawsuit that seeks to block Verizon’s “There’s a Map for That” advertisements. AT&T alleges that the ads are misleading, but in its court filings in response to the lawsuit, Verizon had this to say: “AT&T (T) did not file this lawsuit [...]

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Google Maps showing ads on iPhone…is Android next? [speculation]

Some iPhone users got a bit of a surprise recently when they fired up Google Maps and performed a search. For the first time, they reported seeing advertisements appear alongside their results. Should Android users keep their eyes open for ads when they use Google Maps? Google Maps for iPhone features “sponsored links” when users perform [...]

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T-Mobile enlists celebrities for myTouch 3G commercials

T-Mobile has thrown some advertising dollars at promoting the myTouch 3G, and they’ve enlisted the help of a few celebrities to do it. In a new spot highlighting the “my” in myTouch, the new Android device is seen adapting to the user as it passes through the hands of three celebrities: actor/comedian and The View [...]

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AdSense may lead to more Android apps with ads

Google has announced mobile versions of its popular AdSense advertisement program for Android and iPhone. Does that mean that Android users should be on alert for more advertisements appearing in their mobile apps? Probably. AdSense for Mobile Applications allows developers to earn money with targeted ads placed in their apps. AdSense, which currently accounts for a [...]

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