January 5, 2013 | by Natesh Sood
It is no surprise to many that HTC is not what it used to be in terms of selling Android smartphones. With Samsung and Apple continuing to increase their respective market share, it seems consumers have all but forgotten about HTC smartphones. CEO Peter Chou claims his company did not market aggressively enough on their key products, but will attempt to change that in 2013.
More importantly, Chou says HTC will produce more innovative products in 2013 hoping to stem the decline and to produce profits for the company. In the third quarter of 2012, HTC’s global market share was a dismal 2.2%. In order to achieve success in 2013, HTC will have to launch some great products, but also spend money in marketing these products.
The HTC One X+ and the DROID DNA are terrific smartphones, but not enough consumers are aware of their presence, which can be attributed to poor marketing.
I’ve personally enjoyed using HTC products, but it’s time for HTC to take a page of out of the Samsung and Apple book. It needs to launch a flagship device on as many carriers as possible. Samsung has to key products on most carriers — the Galaxy S III and the Galaxy Note II. HTC does not have a flagship device on Sprint nor T-Mobile. Hopefully, HTC will have some products to show off during CES 2013 or MWC 2013.