December 6, 2012 | by Natesh Sood
One thing we definitively know about the LG Nexus 4 is it is very hard to purchase one. It sold out within minutes upon its initial launch in multiple markets through the Play Store and remains to be backordered. It’s hard to specifically pinpoint who is to blame for lack of supply: LG or Google.
LG UK concedes that it has been very popular and demand is incredibly high. Google was allowed to purchase a certain amount of inventory from LG to sell the Nexus 4, so it’s odd that Google grossly underestimated how many units to sell. And this is precisely where the story gets interesting.
Did Google purposely lower the inventory in order to create a perpetual hype surrounding the Nexus 4? This could work assuming a much better phone doesn’t launch and customers don’t become impatient with waiting. However, Google now finds themselves in a predicament where it is the holiday season yet many devices may not ship in time.
Even individual retailers such as T-Mobile and European carriers are having a hard time keeping the device in stock. Perhaps Google lost potential revenue from Nexus 4 sales that it may never regain. I’m not sure if Google will release a statement indicating how many units were sold and whether supply distribution shortages have been resolved.
At this point, consider yourself lucky if you have a Nexus 4 or if it has already shipped. For the rest of our readers still waiting for it ship, be patient and hope that Google and LG will work overtime to fix the production issue.