June 27, 2012 | by Andrew Kameka
Google Play started with apps and games before expanding to books and movies. Now Google is bringing a bigger sense of immediacy to its digital storefront by adding magazines, movie purchasing, and TV shows. (Only available in the United States.)
At its I/O conference, Google revealed that the Play Store is expanding its content options to magazines. A new digital newsstand and app is launching today that will deliver new issues from several Hearst and Conde Nast publications. Readers can purchase a magazine for a single issue (as little as 99 cents) or subscribe to a magazine and have it delivered weekly or monthly. Select magazines also have a 30-day, risk-free trial period to try reading a particular magazine before you subscribe.
Google Play already offers Movies, but only the option to rent them. The forthcoming update will give users the chance to own the movies free and clear – no viewing limits based on purchase times of amount of times watched. The same will apply for television shows, which are now sold in the Play Store. Customers can purchase a single episode or rent an entire season. Among the many companies participating at launch are Disney, ABC, NBC, Sony, Paramount, Starz, Syfy, Bravo, and Sundance.
“We’re thrilled to be partnering with Google on the launch of magazines on Google Play and that we’ll have every one of our titles available, several of which will offer interactive features that really bring the pages to life,” said Chris Wilkes, VP of the Hearst App Lab. “This development dovetails with our philosophy at Hearst to make our magazines available to consumers on every tablet and digital newsstand platform.”