Smartwatch update: Sony on sale for $118, Kickstarter darling Pebble doubles funding in 24 hours

April 13, 2012 | by Andrew Kameka



Yesterday we wrote about the Sony SmartWatch, a new product that enables Bluetooth communication with an Android phone. The app-powered wristwatch has plenty of positive features that you can read about here, and when you do, temporarily ignore that $150 asking price. Why? At the moment, Expansys USA has the Sony SmartWatch on sale for only $117, which is even less than what Sony charges for the watch.

But wait, there’s more! (Yes, I wrote that in an infomercial salesman voice in my head.) Sony isn’t the only smart watchmaker that should have your attention. A Kickstarter campaign was recently launched seeking funding for a wristwatch with an e-ink display and Bluetooth 2.1 connectivity to smartphones. The project asked for $100,000 and it made that goal within hours. It crossed the $1 million mark within 28 hours, and doubled its Day 1 funding to reach $1.87 million at the time this post was published.

Backers have “thrown money at their screen” to get Pebble because it promises much of the same features as the Sony SmartWatch but with an e-paper display that will look better in direct sunlight. The device will retail for $150 when it is eventually sold, but Kickstarter backers can reserve a watch for $115 or get bulk rates the more that they order. Package options and more details can be found at Kickstarter, but here’s a quick promo video showcasing why you may want to join the herd and reserve one.