February 28, 2012 | by Andrew Kameka
Twitter will introduce Promoted Tweets and Promoted Accounts in the Twitter for Android app soon. The company made the announcement today that in the next update to its mobile apps, the paid advertisements known as Promoted Tweets will begin appearing in-stream for users.
Promoted tweets already appear when a user performs a search in Twitter for Android. However, unlike on the web version of Twitter, they currently do not appear when a user is simply browsing tweets from the people whom they follow. That will change in a few weeks, according to a post on the official Twitter blog.
Initially, a small number of users may see Promoted Tweets near the top of their timelines from brands they already follow. This will help ensure that people see important Tweets from the brands they care about.
Basically, you won’t see a promoted tweet from Coca Cola unless you follow the brand. But if you occasionally tweet about your love of soda (or pop) that promoted tweet may someday appear even if you don’t follow Coca Cola. The tweets will appear “like any other Tweet,” other than the fact that they are clearly noted as being promoted. Twitter will only display tweets that it deems relevant, but users can dismiss irrelevant tweets by swiping them away.
Meanwhile, Promoted Accounts will appear when browsing the Who to Follow recommendations. The standard recommendations based on your contacts, follows, and subject matter will appear, but so will brands that have paid to be recommended.
At the moment, this does not appear to affect third-party Twitter Android apps.