February 5, 2012 | by Andrew Kameka
Samsung Mobile promised that it would go big with its first ever Super Bowl campaign, and boy did they. In a 90-second commercial that played in the fourth quarter of the game, Samsung introduced the AT&T Galaxy Note to the millions watching the Super Bowl.
Directed by the Farrely Brothers of There’s Something About Mary fame, the Galaxy Note ad continued Samsung’s trend of “The Next Big Thing is Already Here” ad series. Only, it took a bit of twist to make the message a bit more in-your-face about not waiting for a new phone. And it still found a way to dig at the infamous barista.
A Super Bowl commercial isn’t cheap – it costs $3.5 million per 30 seconds according to some estimates – so Samsung opened up the checkbook on its campaign. The Galaxy Note already has a screen large enough to stand out in stores, but this ad may be an expensive nudge to get consumers buying. The Note is available for pre-order now from AT&T or Best Buy. Here’s a look at what $10 million gets you.
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