February 1, 2012 | by Andrew Kameka
Samsung earlier this morning confirmed to TechRadar.com that the Galaxy S III will not be launching at Mobile World Congress later this month. Many expected Samsung to unveil its next hero device at MWC following the successful unveiling of the Galaxy S II at the 2011 MWC; however, there was a problem with the GS II announcement last year – it debuted more than half a year before Samsung was ever able to deliver it in the U.S.
The Galaxy S II was announced in mid February 2011 but didn’t arrive in the U.S. until late September/early October of the same year. That seven-month stretch was far too long to have users knowing that a product exists, seeing that buyers in Asia and Europe were able to purchase it months earlier, and then delivering a different product when it finally arrived. It was frustrating for consumers to be kept away from the phone, especially when Samsung’s rivals were able to actually deliver their flagship phones much sooner.
Samsung is taking a different approach this time around, and I’m all for it. There’s definitely a chance that smartphone buyers will opt for HTC, LG, Motorola, or Sony if those companies have tipped their hands and shown what will be available soon. But as we saw with the Droid Bionic fiasco, putting all your cards on the table before you’re truly ready to play isn’t always the best move. If Samsung is still working on perfecting the GS III or still keeping certain details hidden until it can be closer to delivering a product into consumers’ hands and not just hands-on videos from press, that might be a wiser strategy.
When will Samsung unveil its next flagship phone? No telling exactly, but it will be no later than June according to an unnamed Samsung rep’s comments to Tech Radar.
“Samsung is looking forward to introducing and demonstrating exciting new mobile products at Mobile World Congress 2012. The successor to the Galaxy S2 smartphone will be unveiled at a separate Samsung-hosted event in the first half of the year, closer to commercial availability of the product.”