Android News

HTC to rethink its strategy and concentrate on only launching a few high-end devices in 2012

January 26, 2012 | by Adrian Diaconescu

Android News, Android Phones, HTC


After registering what was the first profit drop in two years in the fourth quarter of 2011, HTC bosses have announced that they are planning to rethink their strategy for 2012.

Peter Chou, the HTC CEO, has stated a few weeks back that he is welcoming competition, which could make his own company better and stronger, but that a few changes need to be made in the coming months.

On the same note, the HTC UK chief, Phil Roberson, has released a statement earlier today, saying that ‘’2012 is about giving our customers something special’’. Roberson admitted that HTC needs to reduce the number of products released and to focus on a few high-end devices that can drive the company forward.

The new approach has been described as a ‘’hero’’ approach by Phil Roberson, who says that a more ‘’rationalized’’ smartphone portfolio is much needed. The HTC UK chief has added that the risks of failure might increase by adopting such a strategy, because the ‘’margin for error increases and you have fewer products to fall back on’’.

Phil Roberson has hesitated to clearly state how many high-end smartphones will be released by HTC in the coming year, but has stated that the tablet output will be contained. Also, he didn’t give out any technical details about the coming products, but it’s pretty obvious that HTC will be bringing one or several quad-core handsets in Barcelona for the Mobile World Congress and then on the worldwide market.

All in all, we can say that the Taiwanese manufacturer will try to gain some momentum against competitors like Samsung or Apple with weapons familiar to the two latter companies, both of which are expected to release only one or a couple important products in the coming year. Will the HTC make it and recover from the Q4 2011 loss? What do you think?

Via MobileToday