December 2, 2011 | by Andrew Kameka
Australia has its own Android playground and retail experience at Androidland, a special store set-up dedicated to Android phones and tablets. Constructed by Google, Telstra, and several device manufacturers, Androidland is a “store-within-a-store” that plasters the Bugdroid from wall-to-wall and blankets Telstra’s flagship Bourke Street Melbourne shop in green and white.
Androidland has a lot in common with the Android display at Mobile World Congress that featured dozens of device demo’s, games, collectibles, and unique activities. In addition to getting plenty of hands-on time with Android phones from all of the major device makers, visitors to the store will be able to speak with Google-trained experts who can answer questions about Android and provide tips on using the phone.
Shoppers will also be able to play interactive games, play Angry Birds on a giant screen, and even go on a spaceship simulator that travels the world through Google Earth. There will be plenty to see and do in the “immersive retail environment that’s as much about having fun as it is about researching your next phone,” says Warwick Bray, Telstra Mobile executive director.
The Androidland experience is a test venture that may be expanded to other stores in Australia if it proves successful. Consumers in Melbourne can visit the store at 246 Bourke Street (corner of Swanston & Bourke) at these hours:
Weekday opening hours: Monday to Thursday 8am – 6pm and Friday 8am – 9pm
Weekend opening hours: Saturday 9am – 6pm and Sunday 10am – 6pm