December 28, 2011 | by Charles West
LG has officially begun its worldwide deployment of its flagship device dubbed, Prada phone by LG 3.0. The plan is for the handset to be released in most European nations and in other parts of Asia in January. What you’ll notice in the pic below is the phone’s unembellished Prada themed black and white UI, which is a change from the manufacturer’s pseudo TouchWiz on AT&T’s Nitro HD.
The Prada 3.0 is a sexy-looking device with some respectable features, such as a 4.3-inch 800×480 Nova display, 1GHz dual-core Texas Instruments processor, 8MP rear camera, 1.3MP front facing camera, 1GB of RAM, 8GB of internal memory and Android 2.3.7 Gingerbread. In the company’s press release, LG claimed that the device has got a lot of attention saying:
“The stylish new device has been attracting significant attention for being the only smartphone with premium branding on the market currently.”
That statement might be true, but will it produce big numbers when it comes to handsets sold worldwide? I’m not so sure. What I do know is the Prada phone is an iconic device. If you know anything about phones, then you’d know that the LG Prada line has been a pioneer when it comes to how smartphones look today. Many people (including LG Electronics) believe the original Prada (1.0) inspired the design of the first iPhone. So it deserves a little respect. That said, the LG Prada Phone 3.0 is rolling out and it retails for 899,800 KRW which translates to a ridiculous $776. Don’t hold your breath waiting for it to hit stateside, as the company didn’t mention any hopes of a U.S. launch.