Android Devices

Logitech: the Revue launch was a “gigantic” mistake and we’re not making another one

November 11, 2011 | by Andrew Kameka

Google TV

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The Logitech Revue was overpriced, underserving, and disappointing in terms of both sales and consumer satisfaction. The Revue was such a let down that Logitech has absolutely no plans to develop another Google TV product once its inventory runs out in fiscal year 2012.

At a recent meeting with investors, Logitech CEO Guerrino De Luca called the Revue launch a “mistake of implementation of a gigantic nature.” Logitech believed that consumers would flock to purchase a Revue box and overproduced units that sat on store shelves. The company was too aggressive and overestimated what consumers wanted out of an Internet-meets-TV device. De Luca said he would make the Revue again if given the chance, but would do it with a “significantly smaller and more prudent approach.”

In a statement to investors, Logitech even said that it “executed a full scale launch with a beta product and it cost us dearly.” In Logitech’s eyes, Google TV was not ready for mass consumers when it launched in 2010, and the facts seem to back-up that blunt assessment. Reviewers called it in an interesting product that lacked any must-have features and cost too much in comparison to rivals. Consumers didn’t embrace it, content and network blowback limited its power, international expansion didn’t materialize, and the Android apps that were supposed to revolutionize television still haven’t arrived on the Revue.

De Luca views the Logitech Revue as a product that the world wasn’t ready for. Following it’s $99 price cut, the set top box is “actually doing fine,” but not enough to make the company want to continue Google TV development. Despite calling the merging of TV and Internet “inevitable,” De Luca says that Logitech will devote resources elsewhere until Google TV as a platform is more successful.

via Logitech, Seeking Alpha, The Verge