Android News

Europe’s top markets see Android usage nearly triple in one year

September 13, 2011 | by Andrew Kameka

Android

europe-map

In July 2010, Android phones accounted for only 6 percent of smartphones in the five leading European markets (EU5). By July 2011, Android had risen to 22.3 percent of the phones used in France, Germany, Italy, Spain, and the United Kingdom.

In one year, Android went from worst to almost first. It’s now the second-most used smartphone OS in the EU5 according to Comscore. It wouldn’t be a surprise if the July 2012 stats show that Android takes the top spot because it’s current rise is at the expense of industry-leading Symbian. While the other smartphone operating systems relatively stayed the same, Android increased 16.2 points. Meanwhile, Symbian dropped 16.1 points. What a coincidence.

The array of form factor and manufacturer options have led to Android becoming the dominant OS in the United States, and that story seems to be replaying in the top European markets. The “something for everyone” approach is overwhelming the competition, and Nokia’s abandonment of Symbian will make it difficult for the OS to remain on top for much longer.

An interesting difference between the U.S. and EU5 is the order of manufacturer popularity. While Motorola has enjoyed popularity in the U.S. thanks to its Droid phones, it ranks last among the top 5 manufacturers in Europe. HTC and Samsung are the top manufacturers in all five EU markets. The two companies control 60 to 70 percent in some countries, and HTC alone has 50.9 percent of the UK market.

To see more information about how EU5 consumers use their data, visit Comscore.com