July 18, 2011 | by Andrew Kameka
When I want paid Android games, I just browse the Android Market and give my $0.99 – $4.99 so I can start racing, shooting, and solving puzzles. Rather than purchase all of those games, a new service aims to offer an Android app buffett; all the games you can play for the price of one.
GameTanium is a new subscription service that provides unlimited gaming as long as the user maintains a $4.99 per month membership. Compatible on many Android phones and tablets, the service provides access to 75 titles that have been selected as among the best and most interesting Android games. Exent, the company behind GameTanium, plans to increase that number to 200 by the end of 2011. Exent plans to targets carriers to enter into partnerships that will promote GameTanium, and entice users away from the Android Market. (“[The Android Market is] close to 99 percent comprised of demos, spam, broken apps or just boring games,” according to Exent’s announcement of GameTanium mobile.)
The GameTanium concept is similar to Netflix. The only difference is that instead of movies and television episodes, the monthly premium for this service earns members access to mobile games. There’s a definite value in the appeal of all-you-can-eat-gaming for a standard price. That same model has proven successful in movies (Netflix) and music (Spotify), so perhaps GameTanium can be the mobile version of Gamefly. Some of the popular games available include Farm Frenzy, Evac HD, Radiant HD, Speed X, and Treasures of Montezuma. Pickings are otherwise slim, but things could pick-up.
However, it’s tough to imagine that the service might truly take-off under the current climate of games being exclusive or free in some stores, and many titles being incompatible with certain phones. Would someone want to pay money for a service if they spend most of their time playing Cut the Rope or RipTide? What happens when a subscriber realizes that Phone X isn’t up to par with the games in GameTanium’s library?
Download GameTanium and enter into a free trial period to see if the service has legs powerful enough to stand.