Because iTunes hasn’t won yet, Sprint launches Music Plus store

April 12, 2011 | by Michael Heller



Sprint has announced it’s Music Plus store, which will be powered by Real Networks. That’s right everyone, in an effort to keep up with the Joneses, Sprint has decided to ignore current trends in the cloud and offer a music store more akin to iTunes. The store is now available on Sprint’s Android phones, as well as Blackberry and Java phones released after May 2010.

The Sprint Music Plus store will feature DRM-free music ranging from $.69 to $1.29 per song. And, while you can download songs directly to your device, you can also use use a desktop to organize and transfer files, if you want. It will also allow users to:

  • Create music playlists.
  • Assign custom ringtones
  • Search for music by artist, title or keyword.
  • Organize full tracks/albums by artist, genre and custom playlists using the music library manager.
  • Preview content – sample millions of music tracks and tones, which are updated daily.
  • Get new music recommendations based on their musical preferences

Of course, all of this ignores a couple things: first, does anyone still use, trust, or care about Real Networks? The only time I’ve been reminded recently that the company still exists is because the Studs Terkel official site only offers Real audio (needless to say, I did not listen to any Studs Terkel, as I had hoped to do.) Secondly, the trend is to the cloud these days. Apple bought LaLa, and will theoretically launch a cloud music service soon. Amazon obviously just launched their Cloud Player. Google is constantly being rumored to have its own cloud music service coming soon. And, of course we can’t ignore the success of services like Rdio, Spotify,, and Pandora.

I will admit that there are still people living in areas where the wireless speeds aren’t fast enough for streaming services, but if you’re on Sprint, you’re almost certainly in an area with 3G if not WiMax. This offering from Sprint feels decidedly like a move that should have been made a long time ago, and is behind the curve today.

If you want to give it a shot, just scan the QR code and download the app.