February 23, 2011 | by Michael Heller
It seems that the love affair between Apple and Rupert Murdoch may be seeing some cracks. Or, Rupert just wants more money. I’m sure the Wall Street Journal will continue to break Apple news from “sources in the know”, but at least the new digital publication “The Daily” is losing its iOS exclusivity. Right now, the e-zine from News Corp. is only available on the iPad, but sources told All Things D that it will move to Android in Q2 of this year.
The plan seemingly had always been to put “The Daily” on every device that could handle it, but the general consensus was that it would stay iPad exclusive a little longer. Murdoch himself even said, we think last year, this year, and next year will belong to the iPad. Perhaps, One Pass from Google and its 10% cut (rather than 30% from Apple) is making the expansion plans move faster than they would have originally. Rupert Murdoch has put a ton of money into this project. Reports say that his initial investment was $30 million, plus $26 million in annual operating costs. So, expanding the availability of “The Daily” seems like a must in order to get anywhere near profitability, especially since the subscription cost is a mere 99 cents per week (or $39.99 a year) for readers.
The question then remains: is “The Daily” even worth it? With the availability of news from so many sources, “exclusivity” in news is almost a thing of the past. The only things that can carry a publication are quality and links. “The Daily” may have quality, I don’t know. But, I can say that I have yet to come across anyone linking to their stories.
What do you guys say? Is “The Daily” a good idea? Can it succeed?