February 3, 2011 | by Andrew Kameka
Sports Illustrated impressed with its Chrome OS app that was previewed at Google I/O last May, and the sports magazine looks to do the same with a dynamic app designed for Android tablets. At Google’s Honeycomb coming-out party in Mountain View yesterday, SI showcased its upcoming app and illustrated that…oh, wait, I promised I wouldn’t make anymore puns in 2011.
The SI for Android tablet app is a straight-forward mix of traditional design and new-age multimedia. The design of the app is a near-replica of what someone would expect to see in the print version of Sports Illustrated, with text wrapped along large photos. However, SI also has scrolling content showing additional information, video that enhance the story, and a nice navigation panel to move between pages.
Subscription and payment options will be “flexible” as the publisher decides how it will charge for this content. Time, Inc., which makes the Sports Illustrated app, says that other TIME properties may get custom apps built for those magazines.
I was a little tough on the Nook Color because I thought that the device wasted an opportunity to deliver something a little more eye-popping and enhanced as far as digital magazines are concerned. The Sports Illustrated app is what I was looking for: a mix of static content with the ability to expand to more media rather than a glorified PDF.
Here’s a hands-on video briefly showing how the SI app looks, moves, and operates.