February 6, 2011 | by Andrew Kameka
Motorola’s much-hyped commercial for the Xoom tablet debuted during the 2011 NFL Super Bowl. While we previously saw a tease of the ad, which takes stabs at Apple’s iPad, the full advertisement was finally seen in the early portion of the second quarter.
The Xoom commercial showed a 1984-like world where everyone is under the spell of a controlling faction that makes everyone think the same and act the same. But one lone rebel manages to break away from the pack, do his own thing, and get rewarded for it in multiple ways.
It cost Motorola millions of dollars to air the minute-long ad, and we wanted to gauge what people had to say. After a quick survey on Twitter, we found that people are typically in one of two camps: they loved the shot at Apple or hate that Motorola chose to focus so much on the comparison rather than taking a direct approach and show off what the Xoom can do.
What do you think? Here’s the advertisement shown during the Super Bowl and some of our favorite responses shared on Twitter. Feel free to leave a comment below.
@androinica epic fail commercial. Not gonna stop me from buying one, though.
@androinica The commercial spoke to me: everyone’s got an Apple product; the Motorola Xoom gets you laid.
@androinica liked the parallel to apple’s classic 1984 commercial, but not as cool.
Created by Anomaly New York, the ad entitled ?Empower the People? is set in an Orwellian, 1984-esque world where technology ? and people ? are limited by restrictive platforms. Enter Motorola XOOM – the tablet to create a better world – and a new day with optimism, openness, freedom and empowerment….
As the first tablet running Google?s new Android 3.0 Honeycomb operating system, the XOOM is powerful and fundamentally different than anything else on the market.