February 16, 2011 | by Michael Heller
Today in Berlin, Eric Schmidt presented One Pass to a group of publishers who will likely be working with the rumored Google Newsstand, including Axel Springer AG, Focus Online, Stern.de, Popular Science, Media General, NouvelObs, Prisa, and Rust Communications. The One Pass service is already available in the US, UK, Canada, France, Germany, Italy, and Spain, and publishers can sign up for the service at the website. OnePass is designed to be used across mobile and desktop devices.
One Pass is not just a subscription service, but will also offer controls for metered access, “freemium” content, individual/multiple article packages, and day passes. With metered access, publishers can create tiered services to allow either a certain number of views on an account, or access to only certain content. Subscriptions can be made for any length of time, and set for auto-renewal. Publishers can integrate One Pass behind the scenes, or implement a coupon system to allow users access.
One Pass is also using a model of buy-once, use-anywhere, so users could subscribe to a service online, then view the content on a mobile device or desktop. The service will be backed by Google Checkout and Google’s new in-app payments, so publishers can avoid the Android Market all-together if they’d like. As usual, Google has taken a more open approach, while Apple is already receiving criticism over its strict subscription policy. And, as another jab at Apple, Google will only be taking a 10% cut of One Pass transactions, instead of Apple’s standard 30%.