December 10, 2010 | by Andrew Kameka
Riding the Android wave has helped HTC reach record performance numbers for nearly two years, and things are about to get much bigger. According to a report from DigiTimes, HTC recently informed its suppliers that it expects to ship 60 million handsets in 2011. That’s an ambitious increase of the number of phones the company shipped this year – 20 million.
HTC expects to deliver more phones in 2011 because of Windows Phone 7, but to what extent? Windows Phone 7 is a new platform that has gotten off to a slow start, so that couldn’t explain tripling production. HTC has signaled that it will be bullish on WP7 and still continue delivering plenty of Android products, so even if there is a 50/50 split in production next year, that still means HTC might believe it will ship 30 million phones next year.
HTC promises that it will embrace WP7 and Android equally, though I have a nagging feeling that it will be very keen on becoming the primary manufacturer for Windows Phone. The good news is that HTC is smart enough to not let that interfere with the progress made in Android.