December 3, 2010 | by Michael Heller
Angry Birds is an unmitigated success, no questions there. The game has been downloaded a reported 30 million times across platforms, with 12 million coming from iOS purchases and 5 million downloads on Android devices. On iOS, the game costs 99 cents, and features no ads, not even in the free “trial” version. Given that Apple takes 30% of sales from the App Store, that leaves close to$8 million in revenue for Angry Birds developer Rovio.
Now, CEO (or “Mighty Eagle”) of Rovio, Peter Vesterbacka, has said, “By end of year, we project earnings of over $1 million per month with the ad-supported version of Angry Birds.” Google is getting a piece of that pie, regardless of the fact that the game is free in the Android Market, because the ads in Angry Birds are provided by Google-owned Admob.
As I said, Angry Birds is an unmitigated success. With Android tablets on the way, ad revenue still has room to grow. So, anyone still wondering if the free/ad-supported model can work?