November 24, 2010 | by Michael Heller
Yelp may be a little late to the party, following check-in deal services by FourSquare, Facebook and SCVNGR with its own check-in offer service in the new version 2.5 of their mobile app. Yelp only started their check-in service in July, and still has not garnered the traction of FourSquare and relative newcomer to the check-in game Facebook. While FourSquare and Yelp are relying on current users to push their services, Facebook has been taking a page from the Apple playbook and getting themselves stories about their new service in mainstream news media.
The idea behind check-in offers is simple: when you check in at a business, that business may push a coupon to your device that can be used immediately. The offers fall into 3 categories: a fixed discount, percentage off price, or a completely free item. Depending on the business the offers (per the Yelp changelog) could be anything from a free coffee, discount on massages, or even a free pony*.
*Free pony offer cannot be confirmed.
For business owners, just jump over to this page to set up offers for your business.
Current users, grab the update from the market, or install Yelp if you don’t have it: