November 11, 2010 | by Andrew Kameka
Google TV product lead Rishi Chandra says Google TV is not enough for consumers to terminate their cable or satellite contracts. But that didn’t stop FOX from joining the growing list of networks blocking its video from being displayed on the Logitech Revue or Sony Internet TV line of products.
FOX.com videos were previously accessible on GTV devices, but FOX has joined ABC, CBS, and NBC in closing off its content. While the major networks are content to let customers view full episodes on laptops, they refuse to let consumers watch on large screen televisions. This is seen as a move to protect the traditional advertising model and cable carriage fees, so networks are not keen on supporting a product that may decrease the number of cable customers or viewers to add to its ratings chart.
Not so, says Rishi Chandra. At the NewTeeVee conference yesterday, Chandra said in an on-stage interview that,
“Our point of view is that cord cutting is not happening. We think the cable industry does a pretty good job of delivering content to users…so we don’t think that all of a sudden users are going to shut off all that content.”
Google sees GTV as a complementary device, not a supplementary one. It brings content traditionally unavailable video to the television, makes it easier to locate videos, and change the web experience.
However, broadcasters definitely view GTV more as a threat than an add-on. The profit margins on television broadcast online are far too small to match the money earned on television broadcasts. Unless Google pays networks a fee or Hulu Plus arrives soon, you’ll be watching Community when it broadcasts or on a computer.