October 7, 2010 | by Andrew Kameka
Are you an AT&T customer eyeing a new phone for an early upgrade? Better start stacking those nickels because the price has more than doubled.
AT&T has raised its early upgrade price from $75 to $200, so customers thinking of ditching their Backflip for one of the new Motorola models announced this week will have to fork over an extra $125. Because the upgrade fee is in addition to the cost of a new phone price, this significantly decreases the price gap between early upgrades and no-commitment pricing.
Upgrade policies vary among carriers, and customers often believe their current network is the worst of the bunch. This does little to ease that view among AT&T subscribers; the iPhone being excluded from the extra fee doesn’t help matters either.
“This change to our exception pricing is necessary to maintain our ability to provide customers with the best selection of devices and maintain our leadership position in the smartphone category,” according to announcement documents sent to BGR.