September 21, 2010 | by Andrew Kameka
First there were rumors and then there was official word from Verizon that it is indeed going to offer a competing market to deliver Android apps. At the Verizon Developer Community in conference in Las Vegas today, the company confirmed that it is now taking submissions for its Android 2.2-based market for apps.
PCWorld quoted VP of Consumer Solutions Greg Haller as making the following remarks regarding the new store:
“Some have asked – Verizon, what are you thinking? Is there really a need for another store? We think so.”
Haller rationalizes that the VCast App store will offer more choices and simplicity to the app purchase process, namely because it has direct carrier billing and a curated model, two things current missing from the Android Market (a notion that we alluded to yesterday).
In the official Twitter stream of the conference, Verizon promised to quickly approve apps and provide new API’s and tools for developers to create. The company declined to clearly state how – or if – V Cast will interface with the Android Market. Haller said that Verizon would help customers discover apps “and let them decide how they want to get them,” but he also presented the new store as competition for the official Android Market rather than a companion to it.
PC World says the V Cast store will arrive for Android at the end of the year. This should be interesting.