September 16, 2010 | by Andrew Kameka
Does your city have an NFL franchise? If the answer is yes and you are a Verizon customer, you just might be among the first to experience 4G on Big Red.
eWeek reports that Verizon will have 30 large U.S. cities up and running with LTE by the end of 2010. Verizon executives recently promised to have its LTE network operational in 30 major metropolitan areas by the end of the year, with the remaining markets to gain access in stages until 2013.
The NFL has 32 teams, but the “shortage” of 30 could be due to four franchises representing the same metropolitan area (Giants and Jets in New York, 49ers and Raiders in San Francisco/Oakland). Verizon declined to say the order in which those cities would receive service, according to eWeek.
It will be interesting to hear the reasoning behind why Verizon opted to choose “NFL cities.” It could be Verizon running a marketing tie-in with its substantial ties to the NFL or merely the fact that most major markets in the United States also have an NFL franchise (except for Los Angeles, of course).
We have seen with the rollouts of Sprint’s WiMax and T-Mobile’s HSPA+ networks that a new network isn’t promised to major cities first. However, both have been working hard to increase coverage and attract more customers. Let’s see if those efforts are augmented once Verizon jumps into the mix.