July 5, 2010 | by Andrew Kameka
Google set out to push the envelope and show people what Android could do when challenged. It’s fair to say that “Mission Accomplished” is the best way to describe that goal when it comes to the Nexus One. However, according to Google CEO Eric Schmidt, the Nexus One is as far as the company plans to go in the handset making business.
In an interview with The Telegraph, Schmidt said in no uncertain terms that the Nexus One is a one-and-done project like most NCAA basketball stars – there will be no sophomore effort. Schmidt told the Telegraph:
The idea a year and a half ago was to do the Nexus One to try to move the phone platform hardware business forward. It clearly did. It was so successful, we didn’t have to do a second one. We would view that as positive but people criticised us heavily for that. I called up the board and said: ‘Ok, it worked. Congratulations – we’re stopping’. We like that flexibility, we think that flexibility is characteristic of nimbleness at our scale.
So, Google says there’s no Nexus One sequel coming. That must mean a Nexus sequel is coming, right? Let’s look at the history of its predecessor:
- In October 2009, a rumor comes out that Google is developing a phone that it will sell directly, and is unlocked to work on multiple carriers.
- That same week, Andy Rubin, Google vp of engineering, responds that Google is “not making hardware…we’re enabling other people to build hardware.”
- One month later, the world learns of the Nexus One as it is leaked to employees.
- In January 2010, Google finally unveils the Nexus One: a phone that it sells directly, and is unlocked to work on multiple carriers.
Maybe this time Google will actually stick to its word and the day of the Google-branded phone really has passed – for now. But if the company was willing to purposely misdirect us on this issue before, don’t be surprised if some people keep hope that a Nexus One sequel will pop up in the future.