July 7, 2010 | by Andrew Kameka
Amazon has its Kindle and apps, Barnes & Noble has its Nook and store, and Borders has joined the party with its own eBook store.
Borders has launched its digital book store, along with a mobile app for purchasing and reading eBooks on Android devices. Both the store and app are powered by Kobo, so you may get a case of deja vu if you’ve used the Kobo Android app. Users of that app can make the switch if they want to have an officially-branded Borders app they can tie to their rewards card.
Much like Kobo, this looks like a hasty iPhone port job. However, one difference is that the Borders app supports only U.S. customers with Android 2.0 or higher. Once inside, users will be able to browse more than one million books, read offline, search for title/author/keyword, use automatic bookmarking, and customize fonts and type sizes.
Download the app for free and test for yourself. Be sure to sign-up for a Borders account on your desktop to speed up the process.