May 10, 2010 | by Andrew Kameka
The Social Media Club of South Florida recently hosted a networking event that featured a talk from Seesmic founder Loic Le Meur. Through an interactive presentation and Q&A, Le Meur revealed two tenets of Seesmic’s future: mobile is a priority, and Seesmic is no longer “just a Twitter client.”
The upcoming version of Seesmic for Windows looks incredible and serves as a beacon for the experience on other platforms. Seesmic 2 has a number of interface improvements and plug-ins that add better integration for services like Facebook, LinkedIn, and even e-mail or RSS feeds. Users will be able to import feeds from other social networks and gain more control over the information that they see (for instance, a plug-in can automatically mute anything related to Foursquare). This was a natural move to differentiate Seesmic from the ever-growing Twitter client market, which now includes Twitter as a “direct competitor.”
The best thing about these upcoming changes is that some of them will trickle down into Seesmic’s mobile strategy. Seesmic will have a heavy focus on its stable of mobile clients because figures suggest that mobile communication will outpace desktops by 2015, according to Le Meur.
After the Q&A session, I briefly spoke with Le Meur to ask him about Seesmic’s Android client. Le Meur said that Seesmic will soon add another social network to the Android app in the very near future, possibly as soon as two weeks. Facebook or LinkedIn could soon be incorporated into Seesmic for Android if it’s ready and passes testing. (Le Meur said during the talk “We do a lot of testing…I don’t like to release crap,” in response to questions about when to expect to updates to other platforms.)
Twitter’s entrance into the official client space ensures that it will have a natural advantage over third-party-apps; meanwhile, those third-party Android apps are racing to add features and make changes to rise above the competition. The strategy to turn Seesmic from a Twitter client to a social networking management tool could be a wise move to set itself apart from others. Android users will see how well they manage to implement that in the coming weeks.