May 26, 2010 | by Andrew Kameka
Last month, AdMob revealed that Android has surpassed iPhone OS as the second most popular mobile OS in the United States. The latest AdMob data shows that Android continues to grow, but most of that growth takes place in North America.
According to AdMob data, 75% of Android users live in the United States and Canada, followed by 12% in Asia, 11% in Western Europe, and 1% or less in each of these three regions: Eastern Europe, Latina America, and Oceania.
China has the second-highest Android population, accounting for 8% of the world’s Android devices. That’s more than the UK (3%), France (2%), and Germany (2%), but that shouldn’t surprise anyone given that there are more people in China than all three of those countries combined.
Google VP of Engineering Vic Gundotra said Google was excited by how fast U.S. consumers have flocked to Android, but things have been slower in other regions. We’ve already covered some of the things holding Android back in Europe, and based on what I heard from people at I/O, many of those same problems and a few new ones slow down Android outside of North America. The lack of the Android Market, paid apps, language localization, and accessible channels to purchase new phones make Andy less desirable in Latina America. However, Google said that they will soon increase efforts to encourage Android adoption in Latina America.