April 1, 2010 | by Andrew Kameka
The T-Mobile and Orange merger in the United Kingdom is now official. Deutsche Telekom and France Telecom announced today that their new joint venture is complete following the necessary government approval from regulators.
Deutsche Telekom and France Telecom decided to partner after their UK operations languished in 3rd and 4th place in the British market. The new joint venture is designed to save money and gain more traction in the competitive British market. T-Mobile UK and Orange UK will share resources but maintain their separate brands for the time being. A board of directors with executives rotated from the parent companies every two years.
As we mentioned previously, customers won’t see many changes at the moment. This is more of a behind-the-scenes deal that increases the new company’s ability to advertise, deliver products, and offer competitive prices designed to attract more customers.