Android News
Where are all the Android girls? Android users are mostly male, young
February 25, 2010 | by Andrew Kameka
Android
The average Android user is overwhelmingly male and young based on recent metrics provided by advertising and analytics firm AdMob. The January stats from the company reveal that 73% of Android users are men, compared to 58% of webOs and 57% iPhone users being male. About 24% of users are 24 or younger.
AdMob’s latest report reveals somewhat surprising news. I’ve always known that Android’s user base was predominantly male like many tech products, but I didn’t know it was so pronounced in comparison to other platforms. What is it about Android that has yet to attract women – other than the guy-centric advertising campaign of the Droid? It’s easy to say aesthetics or girly phones are the answer, but I’ve seen plenty of women with G1′s and doubt it’s that simple.
Other interesting facts about Android users
- 54% are under the age of 35; 8% are 55 and over
- 84% would recommend to a friend; 5% would not
- The Motorola Droid has twice as many ad requests as the Dream/G1, suggesting that Droid owners use their phone more often or there’s an increasing number of 2.0-only apps that include AdMob.
- Only 21% of users purchase a paid app each month, compared to 24% of webOS and 50% of iPhone users.
[Full Report available at AdMob]
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I'm not really sure that Verizon made a note of my gender when I purchased the Droid…so how accurate are their statistics? Anyhow, my home screen is purple and plenty girly!
Verizon isn't the only Android dealer.
I'm not terribly surprised given the target demographic of the Droid campaign — not to mention that it accounts for majority of the market at this time.
We are? Hmm, I thought the Droid ad was cool. Maybe I'm not actually a woman over 40.
Then again, they say the same thing about Legos, and everyone knows they're cool, right?
Yeah, how do they confirm these numbers?
- a girl
Both my wife and I have the Droid Eris
Moto Droid here, too. I don't see any gender notation on my account info nor did I see it on my receipt. It's all hype to get that female demographic up in arms.
I'll be getting the N1 if it really comes to VZW and I'm fairly girly, according to my OB and my husband.
Hellooooo Nurse. Lol. How the Android ladies doing. Every day I see a tone of Females on the bus and or train with Android based phones . New York is turning into a Android play ground . .
Girl Android here.
Another girrl here with a Motorola Droid! Switched from iPhone. Love my pink case, pink themed Droids!!
Well, I'm a woman, not a girl, pushing 40, and have a droid. My wife is about to get a droid, too. I'm pretty sure my gender's never been noted when purchasing one of the many gadgets and smartphones that I own.
Did anybody else click through to the full report? It's a "self-reported survey" with a grand total of 963 respondents across all platforms. Hell, they might as well have just made up the numbers.
My husband bought my G1 for me as a birthday gift. Query whether he is counted rather than me. BTW – I am 57 years old. There are two other women in our office who have Android phones (a G1 and a Droid.) No guys in the office have a droid, most preferring the iPhone.
Well this isn't strange, tbh. Android is still a niche market, with the big 'A' taking the range of female users. I myself got my pre-order of the milestone ( the Euro Droid), and I had my hero before that. I find google more freeing, although a little annoyed that custom ROMS are not allowed with the milestone, as there is so much people like me, and even the general public can do with them.
I hope android can market their phones to females more effectively, as although I had a nerdgasm when I first saw the US droid advert, I know a lot of girls would have been put off. I am, and will be in the future an avid Android user, and hope more girls will take this excellent OS aswell.
thankyou very much, I must say your site is brilliant!
Not sure where data comes from but I'm a die hard Android girl! I got my Android tablet too.
I have a site coming soon that will hopefully get girls on board with Android.
I love my droid 2- I've been looking for a site for die-hard Android ladies! Let me know what you come up with!
Droid 2 girl here- with my pink burberry case and girly wallpaper
And I'm 36 
Anyone who thinks your sex age and gender are not easily determined by your account information is kidding themselves. There are research storehouses that have all of this information and it is easily and cheaply obtainable. You do not have to give permission or tel anyone anything about you. Its all out there already.
Cos most of the android enabled phones are designed for men… the size, colour and shape of the phone is just tooo manly (well, in Singapore at least)
As I said on another forum, Verizon's Androids are overwhelmingly marketed at the male audience.
What woman wants to have their eyes and arms turned robotic? How the heck is that going to look when I put on my black dress?
Sprint, while at least featuring women in their ads, still focuses on the techspeak (4G! HDMI Out!).
I won't be buying a Win 7 or Apple phone but their ads target women wonderfully. It's "here's what you can do with our phone (play music! read a magazine! open heart surgery!) " versus "Here's a list of our cool specs (mobile wifi! 4G! HDMI!)."
I must say, I have not yet had a woman/girl ask me about my (rooted!) Droid phone, but numerous guys want to talk tech with me when they see it. To be fair, I'm probably not your "typical" girl and I like my Droid Incredible both for its functions and its sleek, dark, un-feminine design. But I also agree, the study methods don't sound super legit, so I would take this "data" with a grain of salt.
hey girls, is the android OS nice?? nokia's got boring!
Lente maravilloso! Sigan con el buen trabajo