February 8, 2010 | by Andrew Kameka
The general theme of CES 2010 was that the only company not making an ereader is IKEA. Barnes & Noble’s Nook ereader could lose some of its luster thanks to several new competing products, but the company is hoping that finally getting more Nooks in-store will provide a jolt in sales.
The Nook will be available online at Nook.com and in certain stores this week, just in time for Valentine’s Day purchases between lovers who love to read. B & N says “the ultimate gift for book lovers” is in stock online and the majority of its stores because of increased production. Customers can visit www.bn.com/nook/instore and enter their zip code to see if their local Barnes & Noble will have devices in-store for sale.
Nook buyers will also be able to take advantage of the recent v1.2 firmware and special promotions. The ereader can access in-store Wi-Fi to browse the eBook and periodical library, which will include the following:
- A short story by bestselling favorite Adriana Trigiani featuring characters from her newest blockbuster, Brava, Valentine.
- A Valentine’s Day recipe for red velvet cupcakes from Anne Byrn, the Cake Mix Doctor.
- “Read Between the Wines,” a regular feature by renowned wine expert Kevin Zraly, guides readers and wine lovers through the mystery of pairing books with the perfect vintage.
I wondered how many potential sales Barnes & Noble missed because of being woefully under-stocked during the holiday season. The company said it had “record sales,” but it’s easy to say something had record sales, especially when discussing a brand new product that has no precedent to compare. What exactly qualifies it as a record? Either way, one can assume that there will be a noticeable bump in sales now that people can walk into a brick-and-mortar store and walk out with the Nook.