Android Phones

Barnes & Noble Nook ereader available in-stores and online this week

February 8, 2010 | by Andrew Kameka

Android Devices

Barnes & Noble Nook ereader available in-stores and online this week

The general theme of CES 2010 was that the only company not making an ereader is IKEA. Barnes & Noble’s Nook ereader could lose some of its luster thanks to several new competing products, but the company is hoping that finally getting more Nooks in-store will provide a jolt in sales.

The Nook will be available online at and in certain stores this week, just in time for Valentine’s Day purchases between lovers who love to read. B & N says “the ultimate gift for book lovers” is in stock online and the majority of its stores because of increased production. Customers can visit and enter their zip code to see if their local Barnes & Noble will have devices in-store for sale.

Nook buyers will also be able to take advantage of the recent v1.2 firmware and special promotions. The ereader can access in-store Wi-Fi to browse the eBook and periodical library, which will include the following:

  • A short story by bestselling favorite Adriana Trigiani featuring characters from her newest blockbuster, Brava, Valentine.
  • A Valentine’s Day recipe for red velvet cupcakes from Anne Byrn, the Cake Mix Doctor.
  • “Read Between the Wines,” a regular feature by renowned wine expert Kevin Zraly, guides readers and wine lovers through the mystery of pairing books with the perfect vintage.

I wondered how many potential sales Barnes & Noble missed because of being woefully under-stocked during the holiday season. The company said it had “record sales,” but it’s easy to say something had record sales, especially when discussing a brand new product that has no precedent to compare. What exactly qualifies it as a record? Either way, one can assume that there will be a noticeable bump in sales now that people can walk into a brick-and-mortar store and walk out with the Nook.