December 3, 2009 | by Evan Selleck
“Should it be a tiara-wearing, digitally clueless beauty pageant queen?” That line made me laugh aloud. Even though I can’t necessarily say for certain if all of these ads from Verizon, and now AT&T and Apple, are the best way to go about things, I still can’t help but laugh at the pieces Verizon has been pumping out lately. Or, for that matter, “race horse duct taped to a SCUD missile fast.” That’s just strange.
While the initial batch of commercials regarding the DROID were steeped in science-fiction, it seems that Verizon is taking a head-on approach from this point on. While a bank of ads attack the competition’s network, Verizon is going phone-vs-phone with this new one. Sure, the “iDoesn’t” campaign was good in its own right, this new commercial decides to throw in a lot of iPhone cameos, along with bash repeatedly how “pretty” it is, or how much like a “hair-do” it is. While I’ve never considered the iPhone in the same area as a hairstyle, I think I can grasp what it is they’re getting at.
The ad goes on and on in saying that the DROID is nothing like the iPhone. In fact, as one line suggests: “Is it a precious porcelain figurine of a phone? In truth, no.” The DROID is a robot. It does what it’s supposed to, and probably so much more, if you give it the opportunity. There have been a few jokes about SkyNet on here recently, and I’m beginning to see the likeness. If any phone was going to take over the world, I imagine the DROID would be the one to do it. Motorola probably hid some arms in there, or lasers. In any event, what do you think? Is this ad better than the iDoesn’t campaign? Don’t care? Share your thoughts!