Android News

Android and iPhone owners have fairly similar usage patterns

December 29, 2009 | by Andrew Kameka

Android News

Android and iPhone owners have fairly similar usage patterns

ABC News asked me to recommend apps for Android newbies, then wondered what is the difference is between users of Android and iPhone.”The only difference between the iPhone user and the Android user is the amount of work put into finding apps,” I replied.

New data from eMarketer suggests that Android and iPhone device owners are indeed very similar. Users of each platform have nearly-identical patterns for consuming mobile media, news/browsing, app usage, social networking, and instant messaging. The one area in which they differ greatly is reading emails with iPhone users reporting 87 percent to Android’s 63 percent. While Gmail users are probably pleased with the Gmail app, members of other email providers forced to use the “Email” application are probably displeased and less likely to use it.

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Android and iPhone users have similar desires based on this data. The only difference is how satisfied in how each platform implements functions to meet those desires. I believe non-Gmail Android users would be happier and more frequent users if they knew about as an alternative to the email app. Either way, Android’s making progress in recognition and support. In August, only 22 percent of respondents in a comScore survey said they had heard of Android. By November, that number had increased to 37 percent. Thanks Verizon/McGarryBowen.

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