The second Droid commercial coming from Verizon Wireless has made its online appearance. The commercial is titled “Stealth” and is not yet airing on television, but is expected to begin sometime this week.
If you have not yet seen it, watch for yourself below. All I can say is interesting, but I gotta say I love the quote at the end — “what in the world is that.” Lets just hope that is not the reaction Verizon hears from customers after the phone makes its way into retail stores on November 6th.
Now, with a little risk of offering a slight spoiler, I will say that while I thought the commercial was cool, albeit in a strange way. I am also not sure if people are looking to get a cell phone that is dropped from a fighter plane and called a Droid.
[via BGR]
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November 4th, 2009 at 5:27 pm
The ads are airing on tv already, I saw it on abc yesterday
November 4th, 2009 at 5:55 pm
Saw it on FOX last night during So You Think You Can Dance? Pretty interesting.
November 4th, 2009 at 6:09 pm
I love the Droid and plan to get one, but does anyone think it’s kinda weird their entire ad campaign is taking on a “geek targeted” approach? I’m sure the geek/techies like us are already sold on this thing. They made a mistake opening up the “better than iPhone” can of worms if they were going to follow it up with a geek-focused campaign. I work in advertising and I’m just wondering why they didn’t go more with a more mass-market approach to get wider adoption. Fighter jets? robot eyes? astoroids? Even when compared to the MyTouch commercials, Verizon’s TV spots are a total fail if they want to take the lead (or even) dent the penetration Apple has made in the “average” consumer market. I mean, even soccer mom’s are using iPhones. Apple did a better job at going after a wider variety of users in my opinion.
And what the heck is up with not showing the phone at this point??? Dont you think that would lead to more people knowing what the heck the ad is about. Every tech blog has reviewed it already. Again, strictly from a product launch standpoint, gotta give it to Apple. Not one person saw the iPhone until Apple wanted them to.
This is not an apple vs android comment. I’m just commenting on it from an ad strategy/product launch standpoint. I think it was completely botched from the beginning.