October 1, 2009 | by Andrew Kameka
Most smartphone users love their phones, but according to a study by CFI Group, the iPhone is the most likely to please its American owners with an 83 out of 100 rating of user satisfaction. Android is a few steps behind with a score of 77 for satisfied users. Palm Pre also has a score of 77, Blackberry 73, and Windows Mobile and Symbian 66.
Smartphone studies seem to be coming at a steady rate and this latest goes along with previous notions that the iPhone tends to more pleasing but Android isn’t too far behind. The study concludes that Android trails the iPhone because of physical appeal, battery life, and number of apps, but rates Android as the strongest competitor. It also suggests that Google’s OS will gain ground on the iPhone when more devices address those issues.
Everyone loves a good comparison and the study has some findings I haven’t noticed in other studies and reports. Here are a few highlights from the report. Register to read it in its entirety at the CFI Group website.
- Smartphone early adopters once tended to be business users attracted by email and calendar sync, but newer folks are drawn by personal use of the phone’s features.
- Word-of-mouth is a “key driver to smartphone purchase decision,” especially among first-time buyers.
- 12% of Android users switched carriers to get their phone (40% for iPhone)
- Nearly 60% of Android owners believe their phone is the ideal phone, but 25% think iPhone is a good alternative. All other platforms/devices were viewed poorly by Android owners.
- Satisfaction with applications for Android scores an 83 rating (iPhone scores 92)
- iPhone users love the phone, hate their network while T-Mobile and Verizon score highest for customer satisfaction. G1, myTouch, CLIQ, and Sholes fans will be happy to know that both networks scored a 79 while AT&T had the lowest score of 69 among iPhone users. Sprint scored a 74.
- About 1 out of 5 Android users has downloaded 4 apps or less since they purchased their phone. “Who are these people?”