Android News

Android developers can now target apps to specific carriers

October 11, 2009 | by Andrew Kameka


Android developers can now target apps to specific carriers

Developers can already target users in a particular country, and now they can get even more specific by targeting their apps to certain carriers. An email was sent to Android developers notifying them that if they have an app designed for a specific carrier, they can log-in to the Market publishing site and make that app viewable only to that company’s subscribers. Developers can also target multiple carriers, such as Sprint and Verizon consumers,  but exclude T-Mobile subscribers.

This seems to be a logical move considering the expansion of Android handsets and carriers this past year. T-Mobile USA and UK are no longer the only consumer bases to worry about, so it makes sense that developers get the option to create apps for a specific set of people who will get some use out of it.

Here is the message sent to developers:

First, we have added the ability to target applications by carrier in all countries.  For example, if you are showing your app in the United States, you can now choose among Sprint, T-Mobile, and Verizon Wireless.  If your apps are intended for users of specific carriers, please go to the Android Market developer website at (in the Publishing Options section under Locations) and target your applications to those carriers accordingly.

Thanks for the tip, Borys.


The message also mentions that the Android Market on smaller screens will not list apps that do not update to Donut and support QVGA display options. Click here for more information on this issue.