July 7, 2009 | by Andrew Kameka
Motorola is betting the house on Android in hopes that Google’s mobile operating system will improve sales. The once RAZR-happy Motorola is hard at work manufacturing its first Android phone and the company is actively encouraging developers to create apps geared towards the device.
Motorola has warmed up to Android in several MOTODEV podcasts and developer-centered events, and there’s word that the company is even more active in its efforts to make a great Android phone. Motorola is encouraging developers to build apps designed for their devices, suggesting that some will come pre-loaded with standout apps. Who wouldn’t like to have their app automatically reach thousands of potential users?
The phones Motorola are building target different segments of the cell phone market. Earlier reports suggested that the lower end of the smartphone market was ripe for business and a good way to gain ground rather than go up against the big ticket items like the HTC Magic or iPhone. Motorola plans to create phones with multimedia and messaging in mind for one set of consumers, and a more business-minded phone for others. Pricing for each device will range from “mid-to-high-tier.”
Morrison, the reported first Motorola phone, would be the first test of the company’s strategy. Morrison will go up against flashier and more established phones from HTC and Samsung, but there’s always room for a product that can set itself apart and appeal to a different group of people. Right?