June 26, 2009 | by Andrew Kameka
Google has announced mobile versions of its popular AdSense advertisement program for Android and iPhone. Does that mean that Android users should be on alert for more advertisements appearing in their mobile apps? Probably.
AdSense for Mobile Applications allows developers to earn money with targeted ads placed in their apps. AdSense, which currently accounts for a huge portion of online advertising, would display text and image-based ads designed to be relevant based on search keywords, app content, and user location.
What this means for the regular user is that you can expect more apps with advertisements making their way to your Android phone. A few popular apps like Shazam already include ads, and that number will grow if AdSense can increase revenue for developers. Paid apps in the Android Market aren’t as popular as free apps, so developers will be keen to find ways to earn money for their hard work. Signing up for Google’s powerful ad program is a sensible way to do it.
The apps-with-ads issue is not new, but it will be more noticeable with the release of Google AdSense for Mobile. Don’t be surprised if many of the free apps that you’ve enjoyed so much start loading with banners and announcements for related businesses and services.