March 4, 2009 | by Andrew Kameka
The LA Times loves it. So do Time Magazine, PC World, Gizmodo, and GQ. But what does “Steve” think about the T-Mobile G1?
Networks have recently started airing a commercial that highlights the critical praise the T-Mobile G1 has received. But in addition to quoting the great press the first Google Android phone has garnered, the commercial points out that the G1 has left some people speechless, namely “Steve.”
Would that be Steve Jobs of Apple, Steve Ballmer of Microsoft, or Steve Benson the cartoonist? Since the later isn’t much of a force in the tech world, I think it’s safe to assume that the first two Steve’s are the target of this ad.
Are T-Mobile and Google poking Jobs and Ballmer with a stick? Of course they are. Steve, despite its historical significance, isn’t exactly a name that marketers pull out of the sky during brainstorm sessions, especially when it’s the name of two of the most powerful men in technology. This all seems like a not-so-subtle dig at the heads of Apple and Microsoft, who are the figureheads of the two mobile platforms Android is chasing.
Steve Ballmer hasn’t exactly been “speechless” about Android, and even Steve Jobs dismissed Android in January of 2008, before anyone had even seen the G1. But I still got a kick out of this advertisement. It’s nice to see the makers of the first Android phone fire back at the competition, even if it’s just a few seconds of a commercial aired months after its release.
Here is the commercial in question